1. Create a Plan for Each Social Media Channel
If you fail to plan, you plan to fail. So many businesses make the mistake of blindly jumping into social media marketing without a strategy or plan.
If you can’t answer questions like “why are you on social media?” or “what social media platform features your target audience?” then it’s time to hit the reset button. Start putting together a plan in writing that you and your team can refer to when you need it.
Your social media plan should consist of mini-plans for each social media channel you expect to be active on. You’ll have a plan for your Twitter, Facebook and so forth.
If you’re just getting started, keep your number of active social networking sites to three or less. For most businesses, particularly small businesses, trying to tackle five different social media accounts often results in doing a mediocre job with little to no results.
Not sure where to start? Check out our free guide, Seven Steps to Create a Winning Social Media Marketing Strategy.
2. Post Consistently
Sending out one Tweet per day just isn’t going to cut it. Certain platforms like Instagram and Snapchat don’t necessarily move as fast as Twitter or Facebook. This means you don’t have to publish as often. But you should still develop a routine posting schedule and be consistent.
This ties back in with your social media marketing plan, or get a professional plan from Web Design Lytham. Consider:
- How often you plan to publish on each social media channel
- What type of content you plan to publish
- Social media outreach publishing schedule (reaching out to influencers via social media)
Remember your followers are likely following hundreds or even thousands of other people. If you’re not publishing new content as often as the other accounts out there, it’s easy to get lost and forgotten.
3. Be Picky About What You Share
When it comes to figuring out what to share on social media, quality beats quantity. You want to publish content consistently, but it also has to be valuable. Quality content is:
- Relevant to your audience
One trend becoming popular that you should be cautious of is relying on tools that “suggest” content to share to your audience. Sometimes the suggestions are decent, but in most cases, you’ll end up with a lot of suggested content that isn’t very relevant or high quality.
If you didn’t take the time to check the suggestions and just blindly added the posts, you’d be sharing content that’s not really helpful to your audience. Strive to share the best content, not just what’s immediately available.
One way to have a steady supply of fresh content is to create a list of sites in your industry or niche that are known to publish high quality content. Add them to an RSS reader like Feedly. Then you’ll have a dashboard full of the latest posts from sites you trust and know have relevant content that you can confidently share with your followers.